Subpage for VemsExecutives
- Rob Humphris is the main executive and responsible person for WBO2 leaflets in English.
- Emil Larsson is the vice executive and responsible person for WBO2 leaflets in Swedish.
Marketing involves locating target groups (shops, web-forums, lists) and contacting them. Executives and others working in this department will sell directly too, this is important to get direct feedback.
CompenSation/Distribution seems like it will work for development, but it's obvious now that it will NOT work for marketing - at least not in the very same form. We must make anyone involved in sales interested in indirect sales as well. With interest only in direct sales they clearly act against the group's interest (preventing new distributors to contact VEMS and jump on the wagon).
The recipe to cure this is simple, Amway (or someone else) invented it a long ago.
VemsExecutives/Ofbiz must provide infrastructure for this (weather lightweight svn+textfile+perl based with minimal communication with ofbiz; or a full ofbiz solution). A simple "referral" system. Also called multi-level-marketing or mlm.
- hierarchy according to joining the group. Eg. Brian lurkes X, X lurkes Emil and Emil lurkes Mattias into the project: X becomes parent of Emil and Emil becomes the parent of Mattias.
- simple rule: 60% of sales profit is passed up to the parent. If Mattias generates 100 Euro sales profit, he passes on 60 Euro to Emil, but Emil also passes on 36 Euro to X, X passes on 21.6 Euro to Brian; Brian passes 12.96 Euro to his parent and so on. So 40 Euro remains at Mattias, 24 Euro at Emil, 14.4 Euro at X, 8.64 Euro at Brian, 5.184 Euro at Brian's parent, etc...
- definition of sales profit: to be determined (will roughly be 25..50% of VEMS webshop transaction price for the main VEMS brand units - eg. ECM, standalone meters, etc..). Note that Mattias can have (and likely to have in fact) some extraprofit on the deal (maybe 500 Euro above the 40 Euro), since he provides install services and likely sell the unit at a higher price. Also, if the customer becomes a reseller, Mattias will enjoy the sales generated via their subtree.
Please note that the referral system hierarchy has nothing to do with support. Support must be shallow, 2..3 level.
The referral is only used to make everyone interested in extending his "network" subtree, and also interested in direct sales.
This will have nice effect on tuningsoftware and docs, since many people will realise that these are essential for the system to work (scale) and bring them benefit. There is no sales profit without good product.
We must check WebShop prices again, but it's very important to notice that distinguished retail and reseller prices alone cannot cure the problem !. This is proven. The reseller gets the parts cheaper, but that alone does not encourage the reseller to reveal VEMS !
I'm pretty certain that there is no other way to encourage our distributors to reveal VEMS instead of hiding it.
Candidates
- Chris Gerhardt
- Emil Larsson
- Michael Richards
- Alexander Guy
- Dave Blundell
nocandidates
- Marcell Gal